Telstra to cut prices on broadband

All of the below is good to hear but colour me skeptical about its implementation

TELSTRA has flagged price reductions for its broadband products and services as it fights to maintain market share in the highly competitive sector.

Chief executive David Thodey said price cuts were "imminent" as the telco wanted to compete aggressively on broadband offerings. "In some parts of the market we've gone too far out of line and we need to come back," he told an investor briefing.

Telstra's most recent annual results showed a drop in fixed broadband takeup, but its wireless broadband revenue grew by 69.2 per cent to $587 million.

A strong focus of Mr Thodey's presentation to investors was improving customer service. "We must focus on our core business and our customers, this is where we create value for shareholders," he said.

"At its simplest, the next stage in Telstra's long-term strategy is to focus on satisfying customers, invest in new capabilities, and drive growth in new businesses."


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